branding

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BUSINESS NAMING

Business naming is something a lot of people don't think about seriously. Some use their own name or don't do a lot of research before picking one and later regret their choice. Making sure you're not competing for web space or copyright of one of the words is important.

Brainstorming Business Names:
Sisarina can help you put some names on the table based on your business plan and give you ideas for how they'll be marketed. Having someone outside of your business help you with this can be very valuable to finding a name you would have never thought of.

Feedback for Your Business Name Ideas:
With names you've already come up with, Sisarina can help you narrow down your choices and put some time into researching which ones will be best. Also having a hand in marketing, we'll make sure it'll be helpful to grow your business.

Crowdsourcing a Business Name:
Utilizing the general public in a contest to come up with a name for your business has proven very useful. Sisarina will work with you and your team to find your elevator pitch, your positioning statement and general business idea to make sure the crowd will know what they'll be naming. Giving great prizes to the winner(s) will only enhance the number of names you'll receive. Once you're done, you can use LegalZoom or your lawyer to do national searching for copyright and trademark infringement. We'll also make sure your domain is available and help you figure out next steps for becoming a legal entity. This also works well for renaming a business or non-profit.

Case study: In 2011 Sisarina was engaged to find a name for a local DC area restaurant. We met with the restaurant group, created a very targeted scope for what the restaurant would be and pushed it out to the local community. The 7 day contest elicited 124 entries with 635 names of which 546 were original names.

Want some advice on what to do for your business name? Fill out our little form (it's ok if you leave the business name part empty) and we'll give you all the advice we have. 

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