SISARINA SPEAKS
Entries tagged "small business"
Kicking the Pass/Fail Mentality
April 11, 2012
By Jason Connell, Ignited Leadership
Readers of my blog as well as people who have been part of my new leadership training, Escape the Matrix and Lead,...
How to Look Like a Leader (Even When You Don't Feel Like One)
February 2, 2012
by Teresa Thomas
A great deal of the time being a good leader is as much about perception as reality. How you present yourself and how...
The Recipe for Leadership
January 25, 2012
by Megan Brown, @thatgirlmegan
An effective leader can accomplish just about anything, but being a good leader isn't just about telling employees what to do and...
Vacation Policy: There Isn't One
December 29, 2011
Ever feel like vacations end up being more stress than they're worth? You have 2 weeks a year (or more if you've been somewhere long...
Filed under: Entrepreneur - Tags: vacation policy, employees, staff, running a business, small business, leadership, intentionality
How We're Surviving Without Facebook
December 28, 2011
by Melanie Spring
In early November, Sisarina quit using Facebook as a social media platform for marketing. At the same time, I personally quit Facebook too....
Filed under: Social Media - Tags: social media, facebook, twitter, linkedin, quora, small business, small business social media, social media plan
Hiring Moms - Sisarina's Secret Weapon
December 15, 2011
Small businesses have a chicken/egg complex with hiring. There's a lot of work and little money in the beginning. You want to hire someone to...
Sisarina Quits Facebook
November 1, 2011
There's no need to be like everyone else. Just be yourself.
So many of my clients come to me for branding & marketing help with business...
Filed under: Marketing - Tags: facebook, twitter, linkedin, intentionality, marketing, being you, small business, non-profit
Trick or Treat: Driver's Ed Concepts for Business and Life
October 17, 2011
by Cynthia Hovda, @CyImagesforLife
I learned two great concepts in driver’s education that apply more than to just driving. Here are a few steps to...
SIMPLIFY: 5 Tips for Small Business Financial Management
September 14, 2011
By Matt Brock, Divergent Planning
Managing the finances for a small business is a daunting task. Sure, being small means you are dealing with smaller numbers...
Filed under: Goals - Tags: finances, financial management, starting a biz, small business, simplify, simple tips
Government Contracting & Small Business: July Recap
July 29, 2011
For a lot of small businesses, working with the government is the ultimate goal. It's stable income, there's always work and there's a process. Most...
HOW TO: Best Work with Government Agencies
July 6, 2011
by Corrie Davidson, Sisarina
At the 2010 Government Video Expo in Washington, DC, The Television, Internet, and Video Association (TIVA) hosted an interesting panel focused on how freelancers...
Filed under: Government - Tags: government, video production, freelance, small business, AARP, USPS, NIST
Hiring Well: Lessons Learned
June 9, 2011
This is Part 2 of a two-part series
In my last post I talked about lessons learned the first time I tried to hire.
Time to hire...
Filed under: Entrepreneur - Tags: hiring, hiring well, small business, employees, HR, human resources, intentionality, intentional, social media manager
Hiring Well: Lessons from the Scared & Scarred
June 7, 2011
This is Part 1 of a two-part series
Almost every new business starts out with the same goals: get clients, get busy, hire people, and...
Filed under: Entrepreneur - Tags: hiring, hiring well, small business, employees, HR, human resources, intentionality, intentional
Social Media: What Do You Bring to the Conversation?
May 26, 2011
by Deborah Ager, Bolt Digital Strategies
The online world is an enormous cocktail party. People arrive and depart at different times and everyone has the potential to...
Filed under: Social Media - Tags: small business, social media, twitter, tweeting, facebook, linkedin, conversation
Financial Planning with Intent
January 19, 2011
by Matt Brock, Divergent Planning (@matthewbbrock)
Financial planning is a very broad term. It can cover investments, savings, retirement, education, cash reserves, short term goals, long...
Filed under: Goals - Tags: business, business goals, businesses grow, discovering, entrepreneur, goal setting, goals, giving, guidance, inspiration, intention, intentional, intenationality, motivation, personal goals, resource, small business, solopreneur, money, financial, saving money
The Goal of Graciousness
January 11, 2011
by Melanie Spring, Sisarina (@Sisarina)
In the online age of social media and blogging, we have become an openly snarky generation of people. When we don't...
Filed under: Goals - Tags: goals, transparency, grace, graciousness, positive attitude, socialize, small business, sincerity, reflection, mindfulness, listening, inspiration, guidance, growing a business, entrepreneur, empower, friendships, giving, goal setting, goodwill, discovering, customer relationships, conversations, company values, community building, business, business owner, business goals
Foursquare: Life as a Mayor
November 29, 2010
With Great Power Comes Great Responsibility
by: Todd Thomas
It may surprise some folks, but I never actually held a public office before becoming the Foursquare Mayor...
How to Write a Simple Website RFP
November 26, 2010
You need a website. Either a brand new one or an overhaul of your current one. You walk into a web design firm and they...
Filed under: Web Design - Tags: brand identity, branding, business, Business Branding, business owner, checklists, identity development, interactive web strategies, marketing, project management, project management, small business, starting a business, strategic partnerships, web design, web design process, web developer, web marketing, web site development, web site launch, web-based, website, website design, website content
Entrepreneur Talk: Recommended Reading via Twitter
November 16, 2010
I heart books. I'm drawn to bookstores, new and used. I've used antique books to decorate my office. My living room at home has a...
Filed under: Entrepreneur - Tags: busienss, brand identity, reading, business owner, Business Branding, company values, conversations, customer development, discovering, growing a business, inspiration, knowledge vs information, reflection, resource, books, starting a business, small business, social media, marketing, entrepreneur, work life balance
Entrepreneur Talk: The Art of Reinvention
November 1, 2010
“We delight in the beauty of the butterfly
but rarely admit the changes it has gone through
to achieve that beauty.“ - Maya Angelou
A few...
Filed under: Entrepreneur - Tags: business, branding, company values, creativity, discovering, green, environmentally-friendly, growing a business, human knowledge, identity development, inspiration, mindfulness, self-promotion, small business, solopreneur, strategy, supportive environments, women business owners
Small Business and Social Media: Telling Your Story
March 15, 2010
Chances are if you’re a small business you’re engaged with social media. According to the University of Maryland’s Smith School of Business, technology adoption rates...
Filed under: Branding - Tags: social media, small business, twitter, facebook, linkedin, sisarina, customer development, brand identity
Reflecting and Renewing Your Web Strategies for the New Year
December 10, 2009
The countdown to a new year approaches. And while we spend our time frantically crossing off To-Do’s from our lists, buying holiday gifts and wrapping...
Filed under: Marketing - Tags: sisarina says, 2010, sisarina, web design, new year, reflection, marketing, branding, small business, customer relationships
Sisarina Says...
November 18, 2009
Sisarina’s customers are not just case numbers in file folders. They are names and faces, brands and logos, all vying for a place in the...
Filed under: Marketing - Tags: sisarina says, sisarina, web design, marketing, branding, small business, customer relationships
Extreme Office Makeover, Montgomery County
October 22, 2009
Most every business aspires to be a well-oiled machine. Yet, passion and determination can only take a small business so far. Sometimes you need a...
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