SISARINA SPEAKS
Entries tagged "marketing"
Brand Advantage: Three Days of Marketing Immersion

April 23, 2012
by Melanie Spring
I loathed school. However, I LOVE learning. Tomorrow is the first time I will step into a classroom in 10 years and I'm...
THAT?!
January 17, 2012
by Carolyn Piper
Many years ago I was given a grammar lesson from an employer. One I will never forget.
I wrote a report, which I thought...
Filed under: Communication Tips - Tags: communication, written communication, marketing, proposals, content writing, creative writing
Sisarina Quits Facebook
November 1, 2011
There's no need to be like everyone else. Just be yourself.
So many of my clients come to me for branding & marketing help with business...
Filed under: Marketing - Tags: facebook, twitter, linkedin, intentionality, marketing, being you, small business, non-profit
Trick or Treat: 3 Tricks to Using Excel for Pay-Per-Click Campaigns
October 28, 2011
by Kate Heath, @Mktg4Conversion
Creating keyword lists and ad copy for pay-per-click (PPC) campaigns can be a daunting task. There are several ways to use excel...
Filed under: Tricks and Treats - Tags: tricks, tips, Excel, PPC, pay-per-click, marketing, conversions
Trick or Treat: Tricks to Starting a Video Marketing Campaign
October 12, 2011
by Corrie Davidson, Sisarina, @corrietweets
Video is everywhere. The average web video viewer watched 18 hours of content in the August alone. Video advertising reached 50%...
MISTAKES: Confessions of a Blogger Turned Entrepreneur
August 9, 2011
by Roxanne Alvarez, @microfinanseer
July was a bit of a rough month between record heat waves, moving plans falling through yet still needing to move from...
Filed under: Entrepreneur - Tags: business, starting a business, business mistakes, business tips, business systems, business success, entrepreneur, start a biz, discovering, empower, marketing, business sales, business marketing
Design: April Series
April 1, 2011
Sisarina Loves Good Design
Ever wonder why design can cost so much? Wish you knew how designers figured out usability? Find out during April when the...
Filed under: Design - Tags: designer, design, brand identity, branding, business, Business Branding, business owner, business tips, creative, creative genius, creativity, design process, web development, development, graphic designer, guidance, inspiration, intentionality, intention, intentional, marketing, marketing campaigns, web design process, web developer, web marketing, web-based, website, marketing materials, print design
A Focus on Non-Profits: February Series Recap
February 28, 2011
We Heart Non-Profits. So Does Small Act!
For the month of February the fabulous non-profit lovers at Small Act (@smallact) & Sisarina's Melanie Spring focused on...
Filed under: Non-Profit - Tags: company values, non-profits, business, business goals, brand identity, community building, discovering, customer relationships, creativity, curiosity, communications, empower, employee relationships, employee satisfaction, efficiency, inspiration, intentionality, marketing, networking, motivation, non-profit goals, non-profit organization, non-profit organizations, non-profits, nonprofit event, NPOs, online presence, reflection, sisarina, self-promotion, sincerity, social media, social media strategies, successful business, supportive environments, web design, web marketing, women business owners
How to: Build Relationships on Twitter
February 17, 2011
by Casey Golden of Small Act (@SmallAct)
Building relationships online is about more than just being “present” in social media - it’s about having a strategy...
Filed under: Non-Profit - Tags: benefits, non-profits, growing a non-profit, guidance, inspiration, intention, socialize, how to tweet, , marketing, twitter, building relationships
How to: Live-Tweet a Non-Profit Event
February 15, 2011
by Dana Jensen of Small Act (@SmallAct)
If you are holding an event — or attending some else’s — livetweeting is a great way to broadcast the...
Filed under: Non-Profit - Tags: benefits, non-profits, growing a nonprofit, guidance, inspiration, intention, socialize, how to tweet, livetweet, nonprofit event, marketing, twitter
Patagonia: Product, Planet & People
February 2, 2011
by Jenny Trucano of Small Act (@SmallAct)
Yvon Chouinard, the founder of Patagonia, led the way for businesses to measure organizational success not just by profits,...
Filed under: Non-Profit - Tags: business, non-profit, businesses grow, business goals, company values, community building, conversations, creativity, customer development, customer feedback, curious, curiosity, generosity, creative genius, discovering, entrepreneur, environmentall-friendly, future leaders, getting ahead, giving, goal setting, growing a business, guidance, inspiration, marketing, mindfulness, positive attitude, reflection, resource, sincerity, starting a business, strategy, success, successful business, Small Act
Business Plan Simplified
January 17, 2011
by Melanie Spring, Sisarina (@Sisarina)
True or False: All businesses without a business plan fail. FALSE.
10 years ago today I started Sisarina. (Yep, now I...
Filed under: Goals - Tags: business, starting a business, growing a business, businesses grow, business goals, checklists, client, company values, customers, discovering, guidance, goal setting, goals, identity development, influence, intention, intentionality, marketing campaigns, marketing, mindfulness, motivation, personal goals, resource, reflection, ROI, searching, self-promotion, sincere, sincerity, solopreneur, entrepreneur, strategy, success, technology, transparency
Newsletters That Work
November 26, 2010
You have a company newsletter (if you don’t, you should!). You check your stats every time you send it out but are you seeing the...
Filed under: Marketing - Tags: newsletters, newsletter, client, company values, copywriting, creative, creativity, customer development, customer feedback, customer relationships, entrepreneur, growing a business, guidance, marketing campaigns, marketing, success, email marketing, email newsletter, web content
How to Write a Simple Website RFP
November 26, 2010
You need a website. Either a brand new one or an overhaul of your current one. You walk into a web design firm and they...
Filed under: Web Design - Tags: brand identity, branding, business, Business Branding, business owner, checklists, identity development, interactive web strategies, marketing, project management, project management, small business, starting a business, strategic partnerships, web design, web design process, web developer, web marketing, web site development, web site launch, web-based, website, website design, website content
Entrepreneur Talk: Recommended Reading via Twitter
November 16, 2010
I heart books. I'm drawn to bookstores, new and used. I've used antique books to decorate my office. My living room at home has a...
Filed under: Entrepreneur - Tags: busienss, brand identity, reading, business owner, Business Branding, company values, conversations, customer development, discovering, growing a business, inspiration, knowledge vs information, reflection, resource, books, starting a business, small business, social media, marketing, entrepreneur, work life balance
Five Tips To Build Your Business Smarts
July 29, 2010
~from a Women Grow Business blog at Boot Camp
Once upon a boot camp the young entrepreneur with the growing company and the old advisor with...
Filed under: Marketing - Tags: business, businesses grow, conversations, creativity, customer relationships, getting ahead, marketing, women business owners, work life balance
Want to Grow Your Business? Get Out of Your Comfort Zone
June 14, 2010
Humans are creatures of comfort.
We seek it in our friendships, our families, our homes, our jobs and more. Most of us tend stay within our...
Filed under: Marketing - Tags: business, businesses grow, conversations, creativity, customer relationships, getting ahead, marketing, women business owners, work life balance
April Showers Bring May Websites
May 1, 2010
As you’ve probably noticed, Sisarina has been a little busy on the social scene. We’ve been hosting networking events and fashion shows through our DCTweetup...
Filed under: Web Design - Tags: Amanda Huffman, Business Branding, celebration, development, design, marketing, redesign, SEO, web marketing, web site development, website design, website
One Year in Bethesda Sisarina
April 28, 2010
Reflections from Melanie Spring:
One year ago, on May 1, after years of giving my skills to help entrepreneurs & corporations, I went back to what...
Filed under: Tell Us - Tags: brand identity, thank you, business, reflection, inspiration, marketing, sisarina
Building a Brand: Why Psychology Matters.
March 16, 2010
When small businesses think about marketing, it’s not unusual for them to get consumed by analytics, whether it is the number of followers and fans...
Filed under: Marketing - Tags: psychology, design, marketing, strategy, sisarina, customer development, personality, dynamic, motivation, asking questions
Sisarina University
January 26, 2010
At Sisarina we work to help you define your true identity. But even more than that, we aim to empower our clients, followers, and friends...
Filed under: Tell Us - Tags: sisarina university, empower, conferences, social media, marketing, branding
Reflecting and Renewing Your Web Strategies for the New Year
December 10, 2009
The countdown to a new year approaches. And while we spend our time frantically crossing off To-Do’s from our lists, buying holiday gifts and wrapping...
Filed under: Marketing - Tags: sisarina says, 2010, sisarina, web design, new year, reflection, marketing, branding, small business, customer relationships
Sisarina Says...
November 18, 2009
Sisarina’s customers are not just case numbers in file folders. They are names and faces, brands and logos, all vying for a place in the...
Filed under: Marketing - Tags: sisarina says, sisarina, web design, marketing, branding, small business, customer relationships
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