Most brands using Facebook to advertise would love to convert every one of their fans into customers. But, even in the best-case scenario, a very ... (Read More)

You say "I get all of my business from referrals" like you don't believe in marketing. You say "I don't have to advertise" like you ... (Read More)

We’ve all heard about it, that horror story of an employee publicly shaming their company on social media, an act that typical ends in a ... (Read More)

While out of town recently, I came across an interesting social media campaign in the most unusual place – at a Comfort Inn in Lexington, Virginia. ... (Read More)

Far too often, clients come to me worrying they don’t haven’t enough time to run their business along with Facebook, Twitter, Pinterest, and produce videos for YouTube. And it ... (Read More)

It’s probably not news to you that you should have an active presence on social media if you own a business. Research has shown that ... (Read More)

Good news! According to a survey by the email marketing software firm AWeber, things are looking up for small businesses in 2013. Data and infographic by ... (Read More)

by Melissa Woodson You know you should. You even want to. But it’s hard to know where to start. What are you supposed to do? And how ... (Read More)