Entries tagged "entrepreneur"

Want More Business? Stop Selling. Build A Club.

September 22, 2016
Big brands do it. Little brands do it. New companies think it’s a silver bullet. And it’s killing your business. Here’s the scenario:  The executive team wants to make more money. They look at marketing with a critical eye and say that it READ MORE

What happens when the goddesses get together? Magic.

September 9, 2016
Fosterly’s Study Hall for Women In Partnership with Sisarina “I see magic here. When the goddesses get together, magic happens,” the brand new Director of Marketing from DC Economic Partnership confided in Rebecca & me in the middle of Fosterly’s Women READ MORE

Rock Your Superheroes - a recap of Big Digital Adelaide

June 20, 2016
by Reeva Cutting, @ReevaCutting of Blue Cherry Online Marketing “How many of you list your superpowers on your resume?” This was the first question posed by Sisarina founder Melanie Spring during her opening keynote presentation at Big Digital Adelaide. The keynote was focused on finding employees READ MORE

Know Your Brand, Rock Your Crew

April 27, 2016
Lessons Learned Onboarding at Sisarina At a crew meeting in November, I looked across the table at Melanie in disbelief: “I can’t believe that I’ve been here six months already.” Considering I had started in September, Melanie looked me like I READ MORE

Need A New Adventure?

April 25, 2016
Don't call it a dream. Call it a plan.   If we plan too much, we miss the fun of the adventure. If we don’t plan at all, we can end up missing the experience. When was the last time you just wandered a READ MORE

It’s Your Job to Hire

April 20, 2016
And hire boldly! The US Dept of Commerce recently revealed some startling statistics in their report Women Owned Businesses in the 21st Century. They are not telling us anything we don’t already know: Women-owned businesses are typically smaller than men-owned businesses. Although women READ MORE

Does Your Mom Know What You Do?

April 18, 2016
And can she tell other people? You’re at yet another holiday gathering with family and you hear your mom in the other room trying to explain to your relatives what you do for a living. She’s mashing up a few different READ MORE

Core Value, a Sisarina™ Brand Primer

April 13, 2016
Core Value, a Sisarina™ Brand Primer “Values are like fingerprints. Nobody’s are the same, but you leave ‘em all over everything you do.” Elvis Presley What is Value? From the very first time I first dipped my toe in the business arena, people READ MORE

Keep Manifesting That Shit

April 11, 2016
Even When Shit Gets Tough When we’re ready to manifest what we really want, we have to take the good with the seemingly bad. A client (we’ll call her Teri) recently came to me amped up about where her business was READ MORE

What's brand got to do with it?

April 6, 2016
Does brand really matter? Sitting in a gorgeously branded office with humans chatting by the coffee bar, I see others working standing desks and a conference room inside of a small cabin… inside. We sit to have a conversation about webinars and READ MORE

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