SISARINA SPEAKS
Entries tagged "customer development"
Patagonia: Product, Planet & People
February 2, 2011
by Jenny Trucano of Small Act (@SmallAct)
Yvon Chouinard, the founder of Patagonia, led the way for businesses to measure organizational success not just by profits,...
Filed under: Non-Profit - Tags: business, non-profit, businesses grow, business goals, company values, community building, conversations, creativity, customer development, customer feedback, curious, curiosity, generosity, creative genius, discovering, entrepreneur, environmentall-friendly, future leaders, getting ahead, giving, goal setting, growing a business, guidance, inspiration, marketing, mindfulness, positive attitude, reflection, resource, sincerity, starting a business, strategy, success, successful business, Small Act
Being Intentional with Clients
January 13, 2011
by Matt Brock, Divergent Planning (@matthewbbrock)
Like most philosophical ideas, "Intentionality" leaves room for interpretation. For me, intentionality brings about thoughts of having an overall mission...
Filed under: Goals - Tags: customer relationships, client, client collaboration, community building, company values, conversations, customer development, customer feedback, customer relationships, customers, business, business goals, goals, entrepreneur, guidance, goal setting, reflection, success, transparency, welcoming
Newsletters That Work
November 26, 2010
You have a company newsletter (if you don’t, you should!). You check your stats every time you send it out but are you seeing the...
Filed under: Marketing - Tags: newsletters, newsletter, client, company values, copywriting, creative, creativity, customer development, customer feedback, customer relationships, entrepreneur, growing a business, guidance, marketing campaigns, marketing, success, email marketing, email newsletter, web content
Entrepreneur Talk: Recommended Reading via Twitter
November 16, 2010
I heart books. I'm drawn to bookstores, new and used. I've used antique books to decorate my office. My living room at home has a...
Filed under: Entrepreneur - Tags: busienss, brand identity, reading, business owner, Business Branding, company values, conversations, customer development, discovering, growing a business, inspiration, knowledge vs information, reflection, resource, books, starting a business, small business, social media, marketing, entrepreneur, work life balance
How To: Keep Clients Coming Back for More
May 18, 2010
“Will you walk into my parlor?”
Getting a client takes a lot of time, motivation and resources. Now that you have the client, how do you...
Filed under: Tell Us - Tags: business, businesses grow, client, company values, customer development, customer relationships, customers, inspiration, strategy
Building a Brand: Why Psychology Matters.
March 16, 2010
When small businesses think about marketing, it’s not unusual for them to get consumed by analytics, whether it is the number of followers and fans...
Filed under: Marketing - Tags: psychology, design, marketing, strategy, sisarina, customer development, personality, dynamic, motivation, asking questions
Small Business and Social Media: Telling Your Story
March 15, 2010
Chances are if you’re a small business you’re engaged with social media. According to the University of Maryland’s Smith School of Business, technology adoption rates...
Filed under: Branding - Tags: social media, small business, twitter, facebook, linkedin, sisarina, customer development, brand identity
Grand Opening Reflections
January 20, 2010
As many of your know, Sisarina recently celebrated our Grand Opening of our Bethesda office. Thanks to everyone who stopped by, got the tour and...
Filed under: Marketing - Tags: sisarina, grand opening, web-based, community building, customer development
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