In April 2009, I started Sisarina. Shortly after I started, I was overwhelmed and needed administrative help. A friend recommended I talk to my pastor's ... (Read More)

So I'm sitting in traffic thinking about positivity.  Ironic, I know.  But I've just left Sisarina HQ heading for home and my wheels are still ... (Read More)

You say "I get all of my business from referrals" like you don't believe in marketing. You say "I don't have to advertise" like you ... (Read More)

Today, the Sisarina girls are bidding adieu to the boss lady as she hits the road in her trusty Sisarina-mobile for the Live Your Brand ... (Read More)

We are brand ambassadors. Each and every one of us. We wear brands, we use brands, we visit brick-and-mortar brands. When we love a brand, ... (Read More)

by Melissa Woodson Storytelling is perhaps the oldest form of marketing. Long before the written word existed, stories were created and passed along orally from generation ... (Read More)

COAST-TO-COAST ROADTRIP If you are living your brand, your business will have a community of people who talk about it. Those people tell others about you, ... (Read More)

Stop sitting around just thinking about your brand— now is the time to do something about it! On November 8th, Sisarina is partnering with Carrie Fox ... (Read More)

by Melanie Spring Passionate entrepreneurs are the infectious kind. Ones focused on changing the world, making a difference for those around them, or even just giving a different ... (Read More)