SISARINA SPEAKS
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TOP 10: Reasons I Love Working for Myself

May 16, 2012
by Melanie Spring
Today, I walked into my office without thinking about dress code. I threw on a summer dress and Birkenstocks and have been comfortably...
Filed under: Entrepreneur - Tags:
Brand Advantage: Capturing & Delivering Value

April 26, 2012
Branding has replaced sales. Marketing has replaced advertising. Georgetown's Executive Certification program teaches executives how to know the difference and apply it.
Day 3: Professor Luc Wathieu talks...
Filed under: Branding - Tags:
Brand Advantage: Creating a Winning Position

April 25, 2012
Branding has replaced sales. Marketing has replaced advertising. Georgetown's Executive Certification program teaches executives how to know the difference and apply it.
Day 2: Professor Prashant Malaviya talks...
Filed under: Branding - Tags:
Brand Advantage: Customers & Your Market

April 24, 2012
Branding has replaced sales. Marketing has replaced advertising. Georgetown's Executive Certification program teaches executives how to know the difference and apply it.
Day 1: Professor Kurt...
Filed under: Uncategorized - Tags:
Brand Advantage: Three Days of Marketing Immersion

April 23, 2012
by Melanie Spring
I loathed school. However, I LOVE learning. Tomorrow is the first time I will step into a classroom in 10 years and I'm...
Kicking the Pass/Fail Mentality
April 11, 2012
By Jason Connell, Ignited Leadership
Readers of my blog as well as people who have been part of my new leadership training, Escape the Matrix and Lead,...
A Culture of Love
February 14, 2012
by Melanie Spring
Do you love your employees? Do you love your clients? When was the last time you told any of them you love them?...
Filed under: Office Culture - Tags:
Leadership: Helping Others Become Great Leaders
February 10, 2012
By Greg Kihlström, Carousel30
When asked to write an article on leadership, I decided there was one thing I felt is not focused on enough in...
Filed under: Be a Leader - Tags:
7 Ways to Be a Rockstar Leader

February 7, 2012
By Heather Harris Roemer, Girls Rock! DC
Music has been a guiding force for me since I was a kid. I got the opportunity to be...
How to Look Like a Leader (Even When You Don't Feel Like One)
February 2, 2012
by Teresa Thomas
A great deal of the time being a good leader is as much about perception as reality. How you present yourself and how...
Dialogue & Your Brand
February 1, 2012
by Kimberly Bryden, Whole Foods Market
There’s nothing more valuable for a business than having your customers feel like they are a part of your brand....
Filed under: Branding - Tags:
The Recipe for Leadership
January 25, 2012
by Megan Brown, @thatgirlmegan
An effective leader can accomplish just about anything, but being a good leader isn't just about telling employees what to do and...
Information Overload: How Do You Handle It?
January 19, 2012
by Scott Oser, Scott Oser Associates
Here is what I have to read right now—
A bloglines reader with 371 unread blog posts
Tweetdeck filled with 734 unread...
Pinterest: The Visual Idea Board
January 11, 2012
by Melanie Spring
Pinterest is all the rage right now. But many are still saying "who cares?"
Brides are planning their weddings on it. Homeowners are decorating...
Filed under: Great Applications - Tags: pinterest, applications, web applications, design, project management,
A Year of Leadership: Be a Leader
January 9, 2012
Intentionality was the word for 2011.
Leadership is the word for 2012.
With intentionality, Sisarina learned a lot about hiring, cutting out disruptions, what social media fits...
Filed under: Be a Leader - Tags: leadership, intentionality, guestbloggers wanted, be a leader, lead your team,
Event: Set the #DarkOnFire
January 9, 2012
To light up the night. To let go. To erase the past.
What is it?
A party during the darkest time of year. When the holidays are...
Filed under: Events - Tags:
Financial Intentionality
December 30, 2011
by Katie Borten
I am grateful to Sisarina’s year of intentionality since I probably owe my job to it. Sisarina was growing rapidly and needed to...
Filed under: Goals - Tags:
Hiring Moms - Sisarina's Secret Weapon
December 15, 2011
Small businesses have a chicken/egg complex with hiring. There's a lot of work and little money in the beginning. You want to hire someone to...
FOX5 News: Facebook Timeline Now Available
December 15, 2011
Facebook's 800 million users can now access the site's Timeline feature, which turns their profile pages into a virtual scrapbook full of big photos, memorable...
Filed under: Social Media - Tags:
Intentionally Creating an Office Culture
December 9, 2011
by Teresa Thomas
“Intentionality” has taken on a new meaning here at Sisarina HQ as we have grown this last year. As more folks have come...
Filed under: Goals - Tags:
Life & Work CAN Fit Together
November 9, 2011
by Megan Brown, @thatgirlmegan
It seems that everyone's working for the weekend.
With only 45% of Americans pleased with their jobs, does that say something about the...
Filed under: Goals - Tags:
Trick or Treat: Driver's Ed Concepts for Business and Life
October 17, 2011
by Cynthia Hovda, @CyImagesforLife
I learned two great concepts in driver’s education that apply more than to just driving. Here are a few steps to...
TRICK or TREAT: 3 Ways to Appear More Together than You Are
October 13, 2011
by Nan Gibbons, @healthnut2011
As an entrepreneur I've gained business experience through a lot of trial and error. As a single mom I'm used to figuring...
Filed under: Tricks and Treats - Tags:
Trick or Treat: Tricks to Making Your Own Dog Clothes
October 4, 2011
by Melanie Spring, Sisarina
Working long hours and knowing my dogs would never get the attention they needed, Sisarina became a dog-friendly office very quickly. Griffin,...
Filed under: Tricks and Treats - Tags:
Recap of Disruptathon Social Media Event
September 28, 2011
Last night, over 300 (275 registered + 30 walk ins) of DC's tech savvy entreprenuers, web developers, and would-be game-changers gathered at the Washington Post building...
SIMPLIFY: 5 Ways to Leap Like-You-Mean-It
September 19, 2011
by Lauree Ostrofsky, Simply Leap
If you’re ready to swing for the fences, to go big or go home, you will need a game plan. For...
Entrepreneurial Mistakes: August Series
August 1, 2011
Every entrepreneur makes mistakes.
It's what you do with those mistakes that make you great.
Sisarina's August series is focused on entrepreneurial mistakes and how each entrepreneur...
Filed under: Entrepreneur - Tags: entrepreneur, business mistakes, being a good boss, being a boss, balance, business, business owner,
Social Media Etiquette: May Series
May 2, 2011
Mind Your P's & Q's
Social media has been a hot topic for the last few years and many have jumped in head first not realizing...
Filed under: Social Media - Tags:
HOW TO: Create Web Badges for Shipping Options
April 28, 2011
by Nan Gibbons, Fitness Expert & Motivational Speaker
"Click here!" "Buy this!"
You've seen them - the brightly colored buttons on sites that encourage you...
Filed under: Design - Tags: design, designer, creative process, how to, tutorial, web design, web badge,
HOW TO: Write Your Own Website Development Scope
April 21, 2011
by Melanie Spring, Sisarina
First there was 10 Questions to Ask Before Choosing a Designer, then HOW TO: Write Your Own Design Scope. Now for the...
Filed under: Design - Tags:
HOW TO: Write Your Own Design Scope
April 12, 2011
by Melanie Spring, Sisarina
Last week I wrote about 10 Questions to Ask Before Choosing a Designer. Now for the next step: writing your own design...
Filed under: Design - Tags: design, creative process, web design, design process, web designer, designer,
Building a Tribe: a Seth Godin Moment
April 8, 2011
by Melanie Spring, Sisarina
I never defined myself as a leader... until I read Tribes by Seth Godin.
In a great list of books I found...
Filed under: Entrepreneur - Tags: business, building relationships, business success, collaboration, community building, conversations, creativity, curiosity, generosity, discovering, Seth Godin, entrepreneur, future leaders, leader, graciousness, intentionality, guidance, inspiration, networking, overachievers,
Work Hard & Stay Healthy: Series Recap
March 31, 2011
As a sponsor and co-organizer of DC Fit Week, Sisarina sponsored March as fitness month. We asked our blog readers and twitter followers to submit...
Filed under: Entrepreneur - Tags: balance, physical fitness, entrepreneur, growing a business, businesses grow, business tips, empower,
Breathe: Take Care of #1
March 7, 2011
by Jessica LaGarde, Peace at Hand Massage Therapy
As small business owners, it is easy to give our business and our clients first priority, and to...
Filed under: Entrepreneur - Tags: business, business owner, checklist, creativity, discovering, empower, entrepreneur, getting ahead, guidance, inspiration, intention, intentionality, mindfulness, motivation, positive attitude, personality, personal goals, reflection, starting a business,
Taking Care of Yourself Brings Balance
March 3, 2011
by Rob Ruscher (@robruscher)
Wake up, rush through breakfast, sit in an office, come home, work on freelance-related projects, eat dinner (usually a quickly-made one), continue...
Filed under: Entrepreneur - Tags: balance, physical fitness, entrepreneur, growing a business, businesses grow, business tips, empower,
Keeping Fit: March Series
March 1, 2011
In Honor of DC Fit Week
It's hard to stay fit, mentally and physically, and be a successful, hardworking individual. Most of the time work or...
Filed under: Entrepreneur - Tags:
How to: Build Relationships on Twitter
February 17, 2011
by Casey Golden of Small Act (@SmallAct)
Building relationships online is about more than just being “present” in social media - it’s about having a strategy...
Filed under: Non-Profit - Tags: benefits, non-profits, growing a non-profit, guidance, inspiration, intention, socialize, how to tweet, , marketing, twitter, building relationships
Favorite Non-Profits
February 9, 2011
What is your favorite non-profit?
1. Tell us why they're your favorite.
2. Give us the link.
3. Tell us how others can help them.
Tell us!
...
Filed under: Non-Profit - Tags: community building, conversations, discovering, inspiration, mindfulness, motivation, intentionality, intentional, positive attitude, non-profit, non-profit organizations, helping hands, reflection, NPOs, socialize,
Get Organized, Be Efficient
January 26, 2011
by: Melanie Spring, Sisarina
As business owners, we have to maximize our time, be efficient and find profit in the nooks and crannies. There are 24...
Filed under: Goals - Tags: business, business goals, businesses grow, checklists, discovering, empower, entrepreneur, growing a busienss, guidance, mindfulness, time saving tips, efficiency, profitability, time management, free online software, free online applications, personal goals, reflection, saving money, searching online, intentional, intentionality, starting a business,
How to Keep Stress Levels Down in DC Traffic
January 21, 2011
Brittany Morehouse of WUSA9 came to Sisarina HQ yesterday to interview Teresa & Melanie about what they would tell drivers to keep their stress levels...
Filed under: Tell Us - Tags:
Be Sincere. Be Welcoming.
January 5, 2011
by: Melanie Spring, Sisarina
Sitting in my usual church service this past Sunday, our pastor delivered one of his most incredible sermons so far and...
Filed under: Goals - Tags: goals, business owner, intentionality, intentional, business, businesses grow, sincere, sincerity, friendships, business partnerships, listening, business goals, personal goals, giving, welcoming, welcome,
Foursquare: Life as a Mayor
November 29, 2010
With Great Power Comes Great Responsibility
by: Todd Thomas
It may surprise some folks, but I never actually held a public office before becoming the Foursquare Mayor...
Entrepreneur Talk: 4 Ways to Work Smart, Not Hard
November 23, 2010
Although it is counter-intuitive, working longer hours does not make you more productive. If you are reading this article, you are motivated, hard-working and looking...
Filed under: Entrepreneur - Tags: business, businesses grow, business owner, creativity, discovering, entrepreneur, inspiration, motivation,
Entrepreneur Talk: Stop Spinning & Do What Makes You Happy
November 22, 2010
I have a friend who has said more than once that she admires ‘what I’m doing’. [I run a small business]. We met years ago...
Filed under: Entrepreneur - Tags: business, businesses grow, business owner, discovering, empower, entrepreneur, getting ahead, future leaders, human knowledge, inspiration, reflection, starting a business, success,
Entrepreneur Talk: Listen For Your Voice, Speak with Passion
October 14, 2010
I’m certain when you decided to become an entrepreneur, it wasn’t strictly because you wanted to become a millionaire, but rather you had a desire...
Filed under: Entrepreneur - Tags: business, businesses grow, business owner, discovering, empower, entrepreneur, getting ahead, future leaders, human knowledge, inspiration, reflection, starting a business, success,
Entrepreneur Talk: The Business of Writing
October 10, 2010
Like many entrepreneurs, I started my company on an idea. For me, hard work, long hours, and diligent networking have helped my idea blossom into...
Filed under: Entrepreneur - Tags: business, businesses grow, business owner, creativity, discovering, entrepreneur, inspiration, motivation,
Entrepreneur Talk: Running to Shut Off
September 27, 2010
You became an entrepreneur because you love what you do & wanted to give that service or product to others. You work harder than anyone...
Filed under: Entrepreneur - Tags: business, businesses grow, business owner, discovering, empower, entrepreneur, getting ahead, future leaders, human knowledge, inspiration, reflection, starting a business, success,
START A BIZ: Building Community
August 16, 2010
By Melanie of Sisarina Inc
It's faith in something and enthusiasm for something that makes life worth living. – Oliver Wendell Holmes
Starting a business from scratch...
Filed under: Start a Biz - Tags: #DCTweetup, businesses grow, networking, community building, conversations, customer relationships, mindfulness,
Team Walking Into Walls
August 10, 2010
Calling all people with cash and feet! Sisarina is proud to be participating in this year’s Vision Walk in Rockville on September 26th and would...
Filed under: Non-Profit - Tags:
The Subtle Art of Networking
July 15, 2010
The definition of networking is “to cultivate people who can be helpful to one professionally.” The core of this is lost on most business owners...
Filed under: Events - Tags: #DCTweetup, businesses grow, networking, community building, conversations, customer relationships, mindfulness,
The Fifth Week - Summer Marches On
July 5, 2010
Network, Network, Network
~by Nicole Mott (@nicolemott)
When looking for a job during my senior year of college, the advice I received over and over again was...
Filed under: Events - Tags:
Motivation is Key: Insight from Melanie Spring, Sisarina
May 21, 2010
by: Amy Liz Martin
Original Post on Gen Y Networking
Each Friday, its my goal to bring you an interview with someone who has walked many miles...
Filed under: Tell Us - Tags: business, coaching, community building, conversations, daniel pink, future leaders, guidance, networking, motivation,
Question: What kind of store do you miss?
December 11, 2009
As we get older, we slowly find ourselves missing the feeling of "home" - the comfort of family, the sights & smells. We may miss...
Filed under: Uncategorized - Tags:
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