Most brands using Facebook to advertise would love to convert every one of their fans into customers. But, even in the best-case scenario, a very ... (Read More)

You’ve got the Twitter basics down. Terminology like handle, hashtag and retweet are now a part of your vocabulary. But now that you’re spending more ... (Read More)

Over the past few weeks, I've seen some interactions on social media that have really bummed me out. If you're a regular on Twitter, I'm ... (Read More)

We’ve all heard about it, that horror story of an employee publicly shaming their company on social media, an act that typical ends in a ... (Read More)

While out of town recently, I came across an interesting social media campaign in the most unusual place – at a Comfort Inn in Lexington, Virginia. ... (Read More)

Far too often, clients come to me worrying they don’t haven’t enough time to run their business along with Facebook, Twitter, Pinterest, and produce videos for YouTube. And it ... (Read More)

It’s probably not news to you that you should have an active presence on social media if you own a business. Research has shown that ... (Read More)

As the Branding Manager for Sisarina, one of the fun things I get to do is social media training. Over my tenure and my four ... (Read More)

You're on Facebook, you have Twitter, you even setup Google+ for the new year. Each of them require a different sized cover graphic and avatar... ... (Read More)

by Melissa Woodson You know you should. You even want to. But it’s hard to know where to start. What are you supposed to do? And how ... (Read More)