SISARINA SPEAKS
Marketing
Sisarina Says...
November 18, 2009
Sisarina’s customers are not just case numbers in file folders. They are names and faces, brands and logos, all vying for a place in the...
Filed under: Marketing - Tags: sisarina says, sisarina, web design, marketing, branding, small business, customer relationships
Extreme Office Makeover, Montgomery County
October 22, 2009
Most every business aspires to be a well-oiled machine. Yet, passion and determination can only take a small business so far. Sometimes you need a...
How to be Curious
December 1, 2009
There's no denying it. On any given day, information is tossed around and much of it requires you to synthesize and respond to it instantaneously....
Reflecting and Renewing Your Web Strategies for the New Year
December 10, 2009
The countdown to a new year approaches. And while we spend our time frantically crossing off To-Do’s from our lists, buying holiday gifts and wrapping...
Filed under: Marketing - Tags: sisarina says, 2010, sisarina, web design, new year, reflection, marketing, branding, small business, customer relationships
Grand Opening Reflections
January 20, 2010
As many of your know, Sisarina recently celebrated our Grand Opening of our Bethesda office. Thanks to everyone who stopped by, got the tour and...
Filed under: Marketing - Tags: sisarina, grand opening, web-based, community building, customer development
Social Media Q & A
March 2, 2010
With so many social media platforms from which to choose and trends to track of, it's no wonder many of us are scratching our heads....
Filed under: Marketing - Tags: social media, twitter, facebook, linkedin, social media strategies, ROI, user engagement
Building a Brand: Why Psychology Matters.
March 16, 2010
When small businesses think about marketing, it’s not unusual for them to get consumed by analytics, whether it is the number of followers and fans...
Filed under: Marketing - Tags: psychology, design, marketing, strategy, sisarina, customer development, personality, dynamic, motivation, asking questions
5 Steps to Creating a Sisterhood of Women Business Owners
March 22, 2010
Don’t women entrepreneurs deserve a “sisterhood”?
There’s the Ya-Ya Sisterhood. There’s the one about the traveling pants and the seven sisters. Yet, when it comes to...
Filed under: Marketing - Tags: sisarina, sisterhood, networking, women business owners, company values, socialize, marketing campaigns
The Search for Knowledge: 3 Sites to Find What You Didn't Know You Were Looking For
March 30, 2010
Think of all the times you’ve searched Google. Are you searching for information or for knowledge? If you’re not sure of the difference, we’re here...
Filed under: Marketing - Tags: searching, discovering, knowledge versus information, google, worio, zite, yebol, semantic search, human knowledge
Sisarina on CNN: Creating a Successful Work - Life Balance
April 7, 2010
On Thursday, April 1 Sisarina was interviewed by CNN’s Sandra Endo, a national correspondent based in Washington, D.C. Interested in learning more about how small...
Filed under: Marketing - Tags: sisarina, cnn, work life balance, technology, tech-free days, creative, supportive environments
Want to Grow Your Business? Get Out of Your Comfort Zone
June 14, 2010
Humans are creatures of comfort.
We seek it in our friendships, our families, our homes, our jobs and more. Most of us tend stay within our...
Filed under: Marketing - Tags: business, businesses grow, conversations, creativity, customer relationships, getting ahead, marketing, women business owners, work life balance
Five Tips To Build Your Business Smarts
July 29, 2010
~from a Women Grow Business blog at Boot Camp
Once upon a boot camp the young entrepreneur with the growing company and the old advisor with...
Filed under: Marketing - Tags: business, businesses grow, conversations, creativity, customer relationships, getting ahead, marketing, women business owners, work life balance
Newsletters That Work
November 26, 2010
You have a company newsletter (if you don’t, you should!). You check your stats every time you send it out but are you seeing the...
Filed under: Marketing - Tags: newsletters, newsletter, client, company values, copywriting, creative, creativity, customer development, customer feedback, customer relationships, entrepreneur, growing a business, guidance, marketing campaigns, marketing, success, email marketing, email newsletter, web content
Foursquare: Life as a Mayor
November 29, 2010
With Great Power Comes Great Responsibility
by: Todd Thomas
It may surprise some folks, but I never actually held a public office before becoming the Foursquare Mayor...
Sisarina Quits Facebook
November 1, 2011
There's no need to be like everyone else. Just be yourself.
So many of my clients come to me for branding & marketing help with business...
Filed under: Marketing - Tags: facebook, twitter, linkedin, intentionality, marketing, being you, small business, non-profit
5 Ways to Be Yourself... at a Networking Event
November 8, 2011
Ever go to a networking event where you really want to meet new people but you wander around looking like you're looking for someone so...
Filed under: Marketing - Tags: business, business relationships, networking, networking events, marketing yourself, being you, conversations, discovering, entrepreneur, empower, growing a business, inspiration, intentionality
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