"Our company was experiencing significant brand confusion. We hired Sisarina to help craft a new brand identity, which included new imagery as well as a strategy for big-picture communications. After completion, we were inundated with potential client calls from existing clients who didn't realize the breadth of services we offer."- Webbmedia Group, Amy Webb

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Entrepreneur

Mar
14
2013
Entrepreneurs, Go Big or Go Home
BY Melanie Spring (@MelanieSpring)
Walk into any corporate headquarters with thousands of employees and realize it was started by an entrepreneur with a vision. Steve Jobs had a vision. ... (Read More)
Jan
18
2013
Sisarina is a Tween
BY Melanie Spring (@MelanieSpring)
Yesterday, 12 years ago, I started Sisarina. It was not the Sisarina you see today, but she was a web publishing company and she was ... (Read More)
Sep
14
2012
Foster.ly's First Women Entrepreneur Study Hall
by Melanie Spring Being an entrepreneur, regardless of sex or industry, is tough. You have to be an expert in your field, know everything about running ... (Read More)
Jun
4
2012
Vote for Sisarina: Chase & LivingSocial's Small Business Grant
UPDATE: June 25, 2012 - We got 250 votes! Thank you so much for all your help! Next step: wait for the panel to review ... (Read More)
May
16
2012
TOP 10: Reasons I Love Working for Myself
by Melanie Spring Today, I walked into my office without thinking about dress code. I threw on a summer dress and Birkenstocks and have been comfortably ... (Read More)
Dec
29
2011
Vacation Policy: There Isn't One
Ever feel like vacations end up being more stress than they're worth? You have 2 weeks a year (or more if you've been somewhere long ... (Read More)
Aug
30
2011
MISTAKE: Starting & Sticking With It
by Erika Dickstein, SpringInsight (@springinsight) As an entrepreneur with kids and a spouse in a high hour/high stress job, I think the biggest challenge I have ... (Read More)
Aug
15
2011
MISTAKES: Attitude, Professional Help & Hiring
by Melanie Spring, @Sisarina Mistakes are not easy to admit to... we all like to say we learn from our mistakes but I wonder how many ... (Read More)
Aug
9
2011
MISTAKES: Confessions of a Blogger Turned Entrepreneur
by Roxanne Alvarez, @microfinanseer July was a bit of a rough month between record heat waves, moving plans falling through yet still needing to move from ... (Read More)
Aug
5
2011
MISTAKES: More Money, More Problems
by Nan Gibbons, Fitness Expert & Motivational Speaker I met my husband in college, where I was studying exercise physiology and nutrition and he was majoring ... (Read More)
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10 (Too) Common Email #Marketing Mistakes websearchsocial.com/10-too-common-… ht @MelanieSpring <- always, always only send to folks who have opted in!