SISARINA SPEAKS
Branding
WeMeanBiz, Melanie Spring Branding Interview
October 9, 2009
On a windy September Monday morning in late August, Melanie Spring, Principal & Project Director for Sisarina Inc, was interviewed on MD-16 TV by Steve...
More than a Pretty Face
November 19, 2009
Sisarina is a helpful lady. We like to say that she’s more than a pretty face.
She is knowledgeable about design, development, content management, SEO and...
Filed under: Branding - Tags: sisarina, pretty face, customers, design, development, SEO, content management
Beyond Analytics: Tracking your Brand's Conversations
December 11, 2009
After taking the time to create, develop and promote your professional brand online, you might think the hard work is over. However, taking the time...
Filed under: Branding - Tags: Brand Identity, News aggregators, stumbleupon, digg, delicious, conversations
Meaningful Partnerships
March 3, 2010
Sisarina considers meaningful partnerships to be a foundation for success. Strategic partnerships can enable many small businesses to make continuous improvements. As such, our partners...
Filed under: Branding - Tags: sisarina, simply leap, communications, coaching, career coaching, strategic partnerships
Small Business and Social Media: Telling Your Story
March 15, 2010
Chances are if you’re a small business you’re engaged with social media. According to the University of Maryland’s Smith School of Business, technology adoption rates...
Filed under: Branding - Tags: social media, small business, twitter, facebook, linkedin, sisarina, customer development, brand identity
Dialogue & Your Brand
February 1, 2012
by Kimberly Bryden, Whole Foods Market
There’s nothing more valuable for a business than having your customers feel like they are a part of your brand....
Filed under: Branding - Tags:
Branding Heather: a personal branding makeover
February 24, 2012
by Melanie Spring
At a women's leadership happy hour last week, a long-term friend of mine posed the question: What would you do if you got...
Brand Advantage: Three Days of Marketing Immersion

April 23, 2012
by Melanie Spring
I loathed school. However, I LOVE learning. Tomorrow is the first time I will step into a classroom in 10 years and I'm...
Brand Advantage: Creating a Winning Position

April 25, 2012
Branding has replaced sales. Marketing has replaced advertising. Georgetown's Executive Certification program teaches executives how to know the difference and apply it.
Day 2: Professor Prashant Malaviya talks...
Filed under: Branding - Tags:
Brand Advantage: Capturing & Delivering Value

April 26, 2012
Branding has replaced sales. Marketing has replaced advertising. Georgetown's Executive Certification program teaches executives how to know the difference and apply it.
Day 3: Professor Luc Wathieu talks...
Filed under: Branding - Tags:
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