"We absolutely love our new program logo, how it looks on our website and how it echoes our organization's branding. Whenever our organization discusses branding a new program, colleagues refer to the logo Sisarina designed for us to say, "we want it to be like that one.""- National Peace Corps Association
Day 1: Professor Kurt Carlson talks about marketing, company analysis, competitor analysis in the morning and custom needs, persuasion and lifetime values & segmentation in the afternoon. Here is the education in tweetable bites via Storify.