"Our company was experiencing significant brand confusion. We hired Sisarina to help craft a new brand identity, which included new imagery as well as a strategy for big-picture communications. After completion, we were inundated with potential client calls from existing clients who didn't realize the breadth of services we offer."- Webbmedia Group, Amy Webb
Day 2: Professor Prashant Malaviya talks about understanding market segmentation, developing the value proposition, and establishing the positioning and branding. Here is the education in tweetable bites via Storify.