"Our company was experiencing significant brand confusion. We hired Sisarina to help craft a new brand identity, which included new imagery as well as a strategy for big-picture communications. After completion, we were inundated with potential client calls from existing clients who didn't realize the breadth of services we offer."- Webbmedia Group, Amy Webb

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Branding has replaced sales. Marketing has replaced advertising. Georgetown's Executive Certification program teaches executives how to know the difference and apply it. 

Day 2: Professor Prashant Malaviya talks about understanding market segmentation, developing the value proposition, and establishing the positioning and branding. Here is the education in tweetable bites via Storify.

 

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RT @pboudrye: Lead with an idea or a passion or a vision. We need to create more dreamers and farmers of hope @simonsinek @hopemonger <-amen