What is the DNA of a brand experience? Now that consumers have deeper levels of engagement with each other via mobile, apps, new networks, and emerging technologies, advertisers have a whole new breadth of insight on how consumers tick. How are advertisers using that data to shape the future of advertising?
Learn what’s happening now and what comes next at the 2nd annual FutAd: Direct Connections.
Panelists:
-T.C. Conway – the Director for Innovative Marketing at the Discovery Channel
-Matt Goddard – the CEO for R2integrated
-John Schultz – the CEO of NetStrategies
-Anthony Pappas – President of the Pappas Group
-Melanie Spring (Moderator)– the Founder of Sisarina and the #DCTweetup Group
WHEN: Thursday, February 16, 2012 // 6:30- 9pm
WHERE: CDIA - Georgetown// 1055 Thomas Jefferson St NW// Washington DC 20007
Cost: Ad 2 DC & Student Members: $20 // DC Ad Club Members: $30 // Non-members: $45
